The Wild Swann


As the bar & restaurant of The Wilder Hotel, it felt necessary that the Wild Swann story to have just as much depth and meaning as its hotel counterpart. Influenced by the building’s past, we added a historical twist to the brand by reinventing imagery from an era of decadently dressed women and tailored gentlemen. Copy lines were formulated with a vintage tone to add authenticity to the bar story.
We borrowed elements from the hotel identity to keep everything feeling cohesive, but expanded on the system to give the brand its own unique look and more casual feel.

This project won an 2018 AIGA Award and 2019 Silver AAF Addy Award for branding.




Created at VIA Studio.
Branding / Art Direction / Design / Web Design
© 2019 Kelly Scheurich