Known for being the little red book behind every bar, the Mr. Boston Official Bartender's Guide is endorsed, consulted, and considered a basic tool by both professional and avocational bartenders. From 1935-2012, the Guide was printed more than 11 million times, and holds a place of honor on innumerable bars throughout the world.
Through carefully designed assets and curated content, Mr. Boston's instagram has captivated an audience of professional bartenders and hobbyists alike from around the world. The account features not only beautiful cocktails but gives suggestions for ingredient substitutions and provides background information of the cocktail’s history.
Created at VIA Studio.
Art Direction / Photography / Prop Styling